Much like the universe, the internet is always expanding.
Did you know that 7.5 million blog posts are created every day?
Creating content that stands out is becoming increasingly challenging, and content creators are always trying to stay at the top of their game.
This begs the question:
How can you create content that dominates the search rankings and resonates with your target audience?
In this article, I’ll share four valuable tips and tricks on how to create “better” content than your competition.
If you want to rank higher on the SERPs and boost your conversion rate, you’ve come to the right place.
Let’s get started!
How to Create “Better” Content Than Your Competition
I’ve analyzed some of the best content marketing tactics out there and compiled four effective techniques to boost your search rankings.
Let’s take a closer look.
Analyze Your Competition
The first step to outrank your competition is to understand how they create and promote their content.
When studying your competitors, here are some of the most important questions you should ask yourself:
- What are the keywords that make them rank highly?
- How often do they publish content?
- What topics are they not covering?
- Which SEO trends do they follow?
If you want more in-depth analysis, use a tool like aHrEfs or SEMrush.
They allow you to type in your competitor’s domain, analyze their keywords, see which content people are linking to, and much more.
Focus On Hyper-Specific Keywords
Let’s say you have a company that sells cakes in New York City.
Targeting the keyword “cakes” may be tempting, but you’ll practically be competing with tens of millions of websites.
By focusing on hyper-specific keywords like “wedding cakes in New York City,” you’d be effectively competing with a much smaller segment of the internet.
This will boost your chances of ranking on the first page of the search engines.
It’ll also allow you to better target prospective customers who are actively looking for exactly what you’re offering.
Create Easy-to-Read Content
If you don’t grab your reader’s attention from the first sentence, they won’t stay for the second.
Simply put: The longer readers stay on your website, the higher it ranks on the SERPs.
Peep this tweet to learn how to open your blog post with a bang:
If you want your content to be uncomplicated and easy to read, follow these practices:
- Avoid walls of text
- Keep your sentences short and to the point
- Use simple language
- Keep your audiences intrigued by asking questions
- Frequently present interesting facts or offer informative content; quotes are also great
Come Up With Creative Headlines
Plenty of headlines are bland and don’t resonate with the readers.
We all know the saying “don’t judge a book by its cover,” but, unfortunately, it doesn’t apply here.
Here’s an example of a headline that won’t rank high on SERPs:
“Best Cake Ideas for a Wedding.”
The same headline can be tweaked into something much more intriguing, like:
“11 Wedding Cake Ideas That Are Just Too Pretty to Eat.”
Creative, click-worthy headlines will compel people to view your website.
It may sound cliché, but it’s one of the most decisive factors in ranking high on SERPs.
I hate to break it to you, but there’s no magic formula to outrank your competition.
Search engines work in mysterious ways, and generating traffic is going to require a little more than talent and motivation.
The good news is that outranking your competition is certainly possible, and it all depends on our tried-and-tested SEO practices and relevant, captivating content.